Who we

Headquartered in Gurgaon, India, LicenseWorks is a full-service brand licensing agency that specialises in strategic licensing solutions for leading international brands. For over 9 years, we have been providing clients with strategic, innovative and profitable brand licensing and consulting services

What we


We understand the importance of assisting brands in selecting the right kind of licensees and helping them manage these relationships, in order for them to expand their retail footprint, enhance their brand’s image and grow revenue. We are totally stoked about using the power of licensing, to scale up businesses for licensees and licensors!

How we

Whether it’s a global consumer electronics company evaluating its brand extension strategy to expand business in India and grow brand awareness, or a media brand seeking new revenue sources in a challenging industry environment, or even a restaurant brand planning to tap their consumers’ ‘at-home consumption’ market, our clients rely on LicenseWorks to help them meet their toughest challenges and take advantage of their biggest opportunities. Our deep industry expertise, analytical rigor and the knowledge that it takes to turn insights into actions are the hallmarks of our approach. 


9 years in


Expertise in over 60

Product categories


in annual Retail Sales



Represented 30+

Global Brands


Brand Extensions


Our product experience spans over 60 unique categories.

On behalf of our clients, we build the most effective licensing programs with the strongest licensees across these product categories.


Our talented and multi-disciplinary team at LicenseWorks hails from diverse backgrounds, including from prestigious institutes such as IIT, IIM, XLRI and NIFT.  We bring to the table extensive domain knowledge and experience, combined with a collective zeal to help blue-chip companies unlock their brands’ true potential. Along the way, we provide them great value!


Good products and good relationships come from collaborations. We’re excited to start a dialogue with you, learn more about you and build something beautiful together.


Drop us a line at contact@licenseworks.co

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