Who we
are
Headquartered in Gurgaon, India, LicenseWorks is a full-service brand licensing agency that specialises in strategic licensing solutions for leading international brands. For over 10 years, we have been providing clients with strategic, innovative and profitable brand licensing and consulting services
We are pioneers of Innovative
Licensing Programs for some of
the world’s Largest Corporations
What we
do
We understand the importance of assisting brands in selecting the right kind of licensees and helping them manage these relationships, in order for them to expand their retail footprint, enhance their brand’s image and grow revenue. We are totally stoked about using the power of licensing, to scale up businesses for licensees and licensors!
How we
help
Whether it’s a global consumer electronics company evaluating its brand extension strategy to expand business in India and grow brand awareness, or a media brand seeking new revenue sources in a challenging industry environment, or even a restaurant brand planning to tap their consumers’ ‘at-home consumption’ market, our clients rely on LicenseWorks to help them meet their toughest challenges and take advantage of their biggest opportunities. Our deep industry expertise, analytical rigor and the knowledge that it takes to turn insights into actions are the hallmarks of our approach.
As a 360° brand licensing solutions and relationship management agency, we advise our clients on every aspect of a licensing relationship. This includes precise and robust licensing solutions that facilitate a seamless and profitable brand licensing experience for them. Our clients understand that a successful brand extension entails many small steps that need to be done right. Which is why they choose us, as their partner in the brand extension journey!
KEY FIGURES
10 years in
Business
Expertise in over 60
Product categories
$225Mn
in annual Retail Sales
5 Languages
Spoken
Represented 30+
Global Brands
100+
Brand Extensions
OUR EXPERTISE
Our product experience spans over 60 unique categories.
On behalf of our clients, we build the most effective licensing programs with the strongest licensees across these product categories.
OUR TEAM
Our talented and multi-disciplinary team at LicenseWorks hails from diverse backgrounds, including from prestigious institutes such as IIT, IIM, XLRI and NIFT. We bring to the table extensive domain knowledge and experience, combined with a collective zeal to help blue-chip companies unlock their brands’ true potential. Along the way, we provide them great value!
Managing Partners
OUR VALUES
We collaborate with a limited set of clients from diverse industries, who come highly recommended through strong networks and credible references. Our steadfast focus through these collaborations is to augment growth via brand extensions, enabling us to cultivate deep domain knowledge and infuse much-needed creativity and meticulousness into the deal-making process.Our Vision and Mission at LicenseWorks have been built on the strong foundation of these values, allowing us to eventually serve our clients better.
OUR MISSION
To partner with blue chip brands and other high-potential properties, to help them unlock hidden value and catalyse growth through excellence in talent, creativity and services.
OUR VISION
To deliver results-oriented brand licensing programs that enhance our clients’ awareness, grow their revenues and foster their growth.
THE LICENSEWORKS ADVANTAGE
Strong
Network
Comprehensive
Solutions
Domain
Expertise
Multi
Dimensional