We typically work with four models::

• Brand Licensing model: Identify and evaluate a licensee who will have responsibility for investing in all product sourcing, manufacturing, sales and marketing and will remunerate the brand owner with royalty fees on all sales. Brand owner retains all final approval of any intellectual property used in product and marketing.

• Distribution model: Identify and evaluate a distribution partner in India to sell existing product ranges. The distributor purchases the product from the brand owners and assumes all import costs, sales and marketing responsibilities.

• OEM Business/IP Licensing- Brand owner has a proprietary product range and/or strong innovation pipeline and is seeking to work as an OEM supplier to license their product/IP to a large local manufacturer or retailer.

• Joint Venture model: Identify a suitable JV partner, wherein the Brand owner and Indian partner shall co-invest towards the growth of the business in India.

In brand licensing, a company authorizes a trusted Indian partner to manufacture, market, and sell products under its brand name. Unlike distribution or franchising, this model ensures local adaptation and scalability while keeping the brand’s identity and values intact. Importantly, all key approvals related to products and marketing remain with the brand owner, ensuring consistency and control.

India is one of the fastest-growing consumer markets globally, driven by a young population, rising disposable incomes, rapid urbanization, increasing demand for premium brands, and increasing digital adoption.

However, regulatory hurdles, high import duties, and consumer-specific preferences make a direct entry challenging. A licensing partnership helps brands overcome these barriers by leveraging local expertise while minimizing risk and investment.

India combines the perfect conditions for the next wave of Talent-led global brands. With one of the world’s youngest populations (65% under 35), a rapidly expanding working class, and 900M+ internet users by 2025, Indian consumers discover, adopt and amplify Talent-driven brands at unmatched scale. Premiumisation is accelerating across categories, organised retail is growing, and the country is poised to become the 3rd largest consumer market by 2026. Landmark reforms such as GST and Make in India further simplify operations for global brands. All of this makes India uniquely primed for the success of Talent-led, passion backed global labels across categories.

India is seeing rapid premiumisation across beauty, lifestyle, home and F&B, with many premium segments growing between 8–15% CAGR, driven by Gen Z and millennials who actively follow global creators and celebrity brands online. Over 70% of urban Indian consumers discover new brands via social media and influencer content, making Talent-founded brands uniquely positioned to gain trust and scale quickly. International examples such as Huda Beauty, Rare Beauty and CR7 have demonstrated strong traction, while Indian Talent-backed brands like HRX, Kay Beauty, and One8 have become category leaders which is proof that Talent equity converts into long-term brand value in India.

Licensing is especially effective in categories where trusted brands can influence consumer choice and where local production or adaptation is critical. In India, high-growth opportunities exist in fashion & lifestyle, personal care, food & beverages, consumer electronics, health & wellness, home and kitchen appliances. These sectors combine rising consumer demand with the advantage of leveraging a global brand’s reputation to win trust and scale quickly.

We work with established Indian manufacturers and consumer product companies with strong retail and distribution networks, regulatory know-how, product development capabilities, and proven success in scaling global brands locally.

The model minimizes upfront investment. Your primary role is providing brand guidelines, marketing assets, product approvals, and oversight, while the local partner handles manufacturing, compliance, and go-to-market; keeping the brand identity and values intact.

As the brand owner, you retain full control over brand positioning, product standards, and approvals. The local partner ensures execution while adhering to your global benchmarks.

We work with you end-to-end:

• Market analysis and category mapping

• Identifying and evaluating potential partners

• Structuring and negotiating licensing agreements

• Ongoing support in managing the relationship to ensure long-term success

Our compensation is primarily success-based, ensuring our goals are directly aligned with yours. In most cases, this means we participate through a share of the royalties or sales generated from the licensing partnership. By structuring our model this way, we remain fully invested in securing the right partners and driving long-term growth for your brand.

On average, a licensing-led market entry takes 6–12 months, depending on category complexity and partner search, due diligence process.

We’ve enabled market entry and brand extension partnerships for respected global brands like The Met, Fender, GQ, Bugatti, JINI’s Lamp by BTS singer Jin, Blvck Paris, Schneider, couturier Gaurav Gupta, and Elle & Elle Decor helping them scale across multiple categories in India. You can see some examples here.

Simply schedule a conversation with us. We’ll walk you through:

• Key category trends and growth drivers in India

• Competitive landscape and whitespace opportunities

• Suggested go-to-market approach and potential partner profiles

• How we would position your Brand for success in India

We’ll also share insights into how our model—spanning strategy, partner identification, deal closure, and execution—has enabled global brands to scale effectively in India.