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Adidas enters into a Licensing Partnership with DuPont Kevlar

Posted March 5, 2015 | Tags: DuPONT

DuPont and Adidas have signed a multi-year trademark licensing agreement to launch football cleats reinforced with DuPont™ Kevlar® fiber. Adidas chose the iconic brand Kevlar to reinforce the plates in the cleats because of its lightweight strength and durability. DuPont™ Kevlar® fiber optimizes both player safety and the lightweight playability of the co-branded cleats.

Best known for its use in ballistic and stab-resistant body armor, Kevlar® brand has helped to save the lives of thousands of people around the world. The use of Kevlar® has been extended to everything from fire fighter and industrial protective clothing to vehicles, fiber optic cables, mining belts, commercial aircraft and city roads. From athletes to astronauts, law enforcement, military, first responders and industrial workers, Kevlar® enables anyone with an imagination and a job to do to Dare Bigger™. Kevlar® fiber also is used in many consumer products such as mobile phones, tires, high-performance sporting apparel and equipment.

DuPont Protection Technologies is a leader in technologies and products that protect people, the environment and critical assets worldwide. DuPont has been bringing world-class science and engineering to the global marketplace in the form of innovative products, materials, and services since 1802.


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