Carlton London expands its range of home furnishings on Flipkart
- Neha Gulati
- Oct 20, 2022
- 1 min read
Carlton London has announced the expansion of its range of furniture and home furnishings in India through Flipkart, India’s homegrown e-commerce marketplace, as the country celebrates the festive season. “This partnership puts our brand in front of new customers, and we are happy to partner with one of the largest online retailers of furniture and furnishings,” says Carl Virk, director, Carlton London. “While beds, sofas and bedsheets have already been launched, we will soon be launching wardrobes and bath products as well.”
The Carlton London Home products will include beds, sofas, mattresses, TV units and wardrobes under its furniture range, while curtains, bedsheets, towels and other décor items will be part of the furnishings range.
The collaboration has been facilitated by brand licensing agency, LicenseWorks, on behalf of Carlton London. “We are happy to welcome Flipkart as a strategic partner for Carlton London,” says Pranav Anand, managing partner, LicenseWorks. “Their expertise in this space of furniture and home furnishings makes this a perfect launchpad for the brand. It’s truly a win-win for both sides.”