Kent RO Systems Ltd., a pioneer in the water purification industry, has announced a licensing partnership with BLACK+DECKER®, a renowned global brand in home products and innovations, to launch two advanced water purifiers, the BLACK+DECKER Crest RO Purifier and the BLACK+DECKER Zenith RO Purifier, in India.
"We are thrilled to collaborate with BLACK+DECKER on this venture" said Varun Gupta, Joint Managing Director of Kent RO Systems Ltd. "The BLACK+DECKER brand is synonymous with innovation and excellence. Our new range of water purification products are engineered to deliver superior water purification, ensuring that Indian households have access to safe and healthy drinking water.”
The new BLACK+DECKER water purifier range will include:
-BLACK+DECKER Crest RO Purifier: Designed with a 7-stage purification system which includes: reverse osmosis to convert hard water to soft water and eliminate dissolved solids; ultraviolet treatment to remove contaminants and an ultra-filtration system that controls the total dissolved solids to ensure your home has pure and mineral-rich drinking water.
-BLACK+DECKER Zenith RO Purifier: This premium model offers an enhanced purification process or MicroPurity filtration to reduce chlorine, bacteria, sediment, and more to purify water.
“As a global leader in home products, we continue to offer home solutions that allow our consumers to make the most of their lives at home,” said Amit Datta, Commercial Director Licensing, Stanley Black & Decker. “We are committed to making life at home easier by enhancing the brand portfolio in all regions.” Pranav Anand, Managing Partner at LicenseWorks added, “The partnership of BLACK+DECKER and Kent RO systems demonstrates how brands can connect to be a catalyst for growth, especially for companies looking to share expanded home product offerings in India.”
Each of the new BLACK+DECKER Air Purifier models has a 20 per hour purification rate and a detachable storage tank made for easy cleaning. The BLACK+DECKER Crest RO Purifier and Zenith RO Purifier are available exclusively online via Amazon and Flipkart in India.
This partnership is poised to redefine the standards of water purification, combining Kent's expertise in water technology with BLACK+DECKER's commitment to quality and innovation in home products.