Posted July 4, 2016 | Tags: ELLE DECOR
Trident Limited, the leading Indian home textiles company and France-based Lagardere Active Group, collaborated in a brand licensing agreement to launch an exclusive range of home textiles under the world renowned French lifestyle brand ELLE DECOR in India.
Commenting upon the collection, Mr. Abhishek Gupta, CEO, Trident Group stated “We are excited to work with the ELLE DECOR team and to add this prestigious French brand to our portfolio. In the next 3 years, we foresee ELLE DECOR as the top choice for consumers who are looking for high quality products with international, contemporary styling in this category.”
Mr. Camille Thelu, Deputy Director, Lagardère Active Enterprises EMEA & India, added “We are excited to be working with the Trident Group for our foray into this important category in the Indian market. ELLE DECOR is the reference in the interior design world and the launch of bed and bath products in India is a natural fit. India is a fast growing market and we will gradually expand our offering to include the complete range of home decor and furnishings.”
The partnership was facilitated by LicenseWorks, the specialist corporate brand licensing agency. Rishabh Singla, Managing Partner at LicenseWorks added, “We are delighted to welcome such a significant player as Trident to the ELLE DECOR licensing programme. Their extensive experience and leading position in the Indian market, makes them an ideal partner to translate ELLE DECOR’s distinguishable brand equities into this category.”