Posted September 26, 2018 | Tags: HEAD
Kredo Beauty, in partnership with HEAD, is launching the HEAD Fragrances in India. This alliance marks the license agreement between Kredo Beauty and HEAD, granting the right to Kredo Beauty to design, manufacture and market HEAD Fragrances.
HEAD along with Kredo Group, has created 10 different fragrances considering the market trends and needs of the Indian market, and will be launched in September 2018 in the market across all channels. The new line will include Eau de Toilette and Perfumed Body Spray for men and women.
“We are delighted to collaborate with Kredo Beauty Private Ltd in the field of Toiletries in India. The long-lasting experience they bring into this from various International and Luxury brand launches into the Indian Market have convinced us to join forces with Kredo Beauty. We believe that the products are hitting the taste of the Indian Market and that soon HEAD Toiletries will be a piece-of-choice for people which are looking for a sports-inspired lifestyle toiletry product. We are excited and curious to learn more about this market and Kredo will help us to conquer it”, says Giuseppe Faranna, VP Division Manager Licensing at HEAD Sport GmbH.
The partnership was facilitated by LicenseWorks, the leading corporate brand licensing agency based in India. Rishabh Singla, Managing Partner at LicenseWorks added, “HEAD is an iconic sports brand that consumers know and trust. This license brings together a powerhouse brand with a strong team of beauty retail experts. It’s truly a win-win for