Posted January 25, 2019 | Tags: IRONMAN
LicenseWorks, a full service strategic brand licensing agency has teamed up with IRONMAN, a Wanda Sports Holdings company, to extend the IRONMAN®, Iron Girl® and IRONKIDS® brands in India to best-in-class manufacturers and retailers across all categories from apparel, footwear and fitness equipment to healthy food alternatives. Through the agreement, LicenseWorks will develop a comprehensive execution strategy to enhance IRONMAN athletes’ and casual fans’ relationship with the brand beyond its events. This will allow consumers to engage and be inspired in new ways through the association with a world-class and highly aspirational active brand that celebrates human achievement and a well-balanced lifestyle.
“IRONMAN is excited to begin working with the team at LicenseWorks, who are known for their out of the box thinking and strong connections in the Indian market,” said Nathalie Wolderling Bishman, Sr. Director of Global Licensing at IRONMAN. “As we continue to expand our brands globally and across product categories, we are looking for new and innovative ways to bring our brands to consumers across all athletic levels.”
Rishabh Singla, Managing Partner at LicenseWorks added, “We are delighted and honored to have the opportunity to represent and build a strategic licensing program for such an iconic brand. We look forward to expand the IRONMAN, Iron Girl and IRONKIDS brands in India through strategic licensing partnerships across a range of product categories that will complement and reinforce their position in the core business.”