Working with MotoGP, the Italian fashion house MCS, formerly known as Marlboro Classics, has developed a new men’s collection. The collection has been developed taking inspiration from MotoGP’s extensive heritage, mixed with Classic MCS product silhouettes. It features new branding and unique MotoGP illustrations incorporated on leather and canvas outerwear, jeans, sweats, t shirts and polo shirts.
The joint marketing plan to support the collection starts in May to coincide with the Monster Energy Grand Prix de France in Le Mans, includes PR, online marketing, access to the huge MotoGP fan base, Windows and POS as well as consumer tickets for the MotoGP VIP Village.