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MISS UNIVERSE partners with CHI to launch Hairstyling products

Now it’s a little easier for women everywhere to look as glamorous as MISS UNIVERSE. Chi will launch a new range of MISS UNIVERSE-branded hairstyling products exclusively at Ulta stores in the U.S. starting April 22.The new MISS UNIVERSE Style Illuminate by Chi collection includes hair spray, dry shampoo, shine spray, Moringa and Macadamia oil, curling iron, hair dryer, flat iron and volume iron.

The line is part of a licensing partnership between MISS UNIVERSE Organization and Farouk Systems Inc., the parent company of Chi. This new partnership allows the MISS UNIVERSE brand to extend further into the beauty category.

The Miss Universe Organization, a Donald J. Trump and NBCUniversal joint venture, is a global community empowering role models of beauty, health and leadership for young women of today. As part of the Miss Universe Organization, MISS UNIVERSE, MISS USA and MISS TEEN USA titleholders are dedicated to partnering with charities around the world, and to increasing awareness for HIV/AIDS and breast and ovarian cancers.


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