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MotoGP partners with Roadster to launch Apparel in India

Posted August 17, 2016 | Tags: MotoGP

Roadster, Myntra’s top selling outdoor lifestyle brand, has launched an all-new licensed Roadster MotoGP™ collection and in doing so, becomes the first Indian brand to enter into an exclusive collaboration with MotoGP – the world’s premier motorcycling championship and pinnacle of two-wheeled motorsport.

The special-edition Roadster MotoGP collection includes an inspirational and functional range of jackets, denims and t-shirts for bikers. Rannvijay Singh, popular VJ of several adventure reality shows, was one of the bikers entrusted with testing the jackets and denims in riding conditions, and the selection of exclusive touring apparel delivers exceptional style and protection, complementing the true spirit of the FIM MotoGP World Championship. Engineered with premium quality fabric, the no-compromise design of the collection is a perfect synthesis of style, comfort and advanced fitting solutions.

Pau Serracanta, Managing Director, Commercial Area, at Dorna Sports commented: “MotoGP has a rich legacy in the motoring segment. The mushrooming number of motorcycling festivals and biker’s clubs in India is a testament to the growing interest of biking in India. However, we find the motorcycling apparel segment a largely under-served market in the country. By collaborating with India’s favourite outdoor apparel brand-Roadster, we look forward to present the bikers of the country with a range of biking apparels which will take charge of both their safety and style quotient. After all, MotoGP stands for not just speed and thrill, but also for responsible riding.”



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