MISS UNIVERSE Organization announced an exclusive sponsorship and license agreement with Italian swimwear brand Yamamay for a MISS UNIVERSE branded swimwear collection. Yamamay will create and distribute the collection titled “Yamamay for MISS UNIVERSE,” which will be initially available in Europe, the Middle East, and Asia and then expanded into additional territories.
Two lines have been created for the occasion, ‘Timeless’: extremely elegant, this line is inspired by “La Dolce Vita” and by the divas of the 50s and ‘Sparkling’: a modern line that revisits the punk style in a sensual way. The future Miss Universe 2013 will star in the advertising campaign to promote the “Yamamay for Miss Universe” 2014 Summer Collection, a reflection of the glamour and style associated with the two brands.