The Leading Conglomerate Videocon Industries is proud to announce the launch of first ever Ducati brand licensed mobile phone in India. With this Videocon Mobile Phones introduces a unique concept of Mo-Biking.
Mo-Biking is much more than just a term. It’s a spirit. The spirit of extreme adventure. It’s the emerging lifestyle where adventure sports are the new methods of relaxation.
The latest phone on the block is Videocon’s Ducati series sports phone - V6200. This phone was unveiled at Blue Sea, Mumbai by Mr. Saurabh Dhoot, Director Videocon Industries, Mr. Anil Khera, CEO Videocon Mobile Phones & D2H and Ducati Motors Representative Mr Ashish Chordia, CEO Ducati India.
On this occasion Saurabh Dhoot, Director Videocon comments: “We are extremely happy about the way Videocon has been accepted in the market. Videocon embarks on a new era with the unveiling of this phone. We at Videocon strive to get interesting new elements and try to set the bench marks in the industry. We are very positive that it will create the desired newness in the Mobile Phone industry; this is a revolutionary phone with some never seen before features and uses".
Anil Khera, CEO of Videocon Mobiles & D2H proudly added: “We take immense pride in launching our new phone V6200, which is very innovative. We wish to address the youthful and the new emerging lifestyle trends of adventure sports.”
During the press conference Shruti Hassan was also present to unveil the phone. Shruti notes, “I am honoured to be associated with such an innovative product launch and a totally unique mobile phone. Ducati association with the mobile phone is very exciting and I am sure this will be a success. My family and I have seen Videocon growing since a generation now. I wish them great success and a great year ahead”.
A phone with a rugged and sporty design comes with Anti Slip Grip, Screw frame body chassis and dust resistant keys that have unique side control. With the Special sports features and design and brand licensed with Ducati, this phone proves to be a consumer delight. The best part is that the phone is one of its kind in the country. V6200 is a perfect balance for a person who needs a gadget to compliment his/her adventures spirit & not just the phone.
The licensing partnership was coordinated by LicenseWorks, a leading brand licensing agency in India, on behalf of Ducati.
About Videocon:
Videocon’s new logo, the fluid “V”, coupled with a new proposition – Experience Change -- is a fresh new identity for a group that has been named among India’s top brands. It reflects Videocon’s renewed focus on moving quickly from static to energetic. The brand campaign for Videocon Mobile Phones says, “V is the New Me”. This brand campaign is a metaphor for the restless nature of youth – change becoming the only constant. Mobile phone today is a part of one's inherent self and slowly it is becoming a complete world in itself.
Videocon Group’s success has been built on various pillars, an important one being the strong relationship the group has built, over the years, with its massive base of trade and channel partners. Videocon has also made strong inroads into a third of the market through a multi-brand strategy that covers consumers of all socio-economic backgrounds. It now has almost 85% penetration in shelf space.